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Why We Brand: A presentation by Debbie Millman

Why We Brand, Why We Buy is an entertaining sociological, scientific and anthropological overview of why we buy and brand things.

Thursday, September 23rd, 2010
6:30 pm refreshments;
7 pm program
Metro Gallery,
1700 North Charles Street
Baltimore, MD 21201

This is what the session will cover:

What makes a brand stand out? Is there some magic that turns a simple script logo for a soda into the international graphic icon that is Coca-Cola, or makes us ogle over the latest product from Apple?

This presentation will take a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us, to the role branding plays in the products we buy and the way we live.

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